Celine's 2018 sunglasses campaigns weren't simply advertisements; they were integral components of the brand's overall aesthetic reimagining under Hedi Slimane. The year marked a significant shift in the house's identity, moving away from Phoebe Philo's minimalist chic towards a more rock-and-roll, youthful, and overtly Parisian sensibility. This transformation was vividly reflected in the choice of photographer, the campaign imagery, and the sunglasses themselves, which became powerful symbols of this new Celine era. Let's delve into the individual campaigns and explore how they contributed to the brand's overall narrative.
CELINE Spring Summer 2018 by Juergen Teller:
Juergen Teller's stark, unvarnished photographic style was a perfect counterpoint to the sleek, often glamorous world of high fashion. His appointment to shoot the Spring Summer 2018 campaign signaled a deliberate departure from the polished imagery associated with Celine's previous collections. Instead of pristine studios and meticulously styled models, Teller presented a raw, almost documentary-like approach. The campaign featured a diverse cast of models, each photographed in seemingly candid moments, often against simple, unadorned backgrounds.
The sunglasses themselves, a key element within the campaign, were presented not as aspirational objects, but as everyday accessories seamlessly integrated into the models' lives. This approach subtly challenged the traditional luxury goods marketing strategy, emphasizing authenticity and relatability over unattainable glamour. The sunglasses styles themselves reflected this shift. While still maintaining a certain level of sophistication, they were less overtly extravagant than those seen in previous seasons. We saw a range of shapes and styles, from classic aviators and subtly oversized shades to more angular, geometric designs. The emphasis was on understated elegance and wearable chic – sunglasses that could effortlessly transition from a Parisian café to a rock concert.
Teller’s signature grainy, almost gritty aesthetic allowed the sunglasses to speak for themselves. The focus wasn't on hyper-stylized close-ups but on how the glasses interacted with the models' expressions and overall demeanor. The campaign successfully conveyed a sense of effortless cool, showcasing the sunglasses as integral to the overall attitude and style that Celine was trying to project. The use of natural light and unfussy composition allowed the sunglasses' quality and craftsmanship to shine through, implicitly communicating their high-end nature without overt branding or excessive post-production manipulation. This raw, honest approach resonated with a younger, more rebellious audience, effectively broadening Celine's appeal.
The color palette of the campaign was consistent with Teller’s signature style – muted tones, natural light, and a focus on realistic skin tones and textures. This helped to ground the campaign and prevent it from feeling overly artificial or staged. The overall effect was a campaign that felt both sophisticated and approachable, reflecting the nuanced evolution of the Celine brand under Slimane's creative direction. The sunglasses, far from being the sole focus, became powerful symbols within a larger narrative of effortless Parisian cool.
Celine Fall 2018 Ready-to-Wear:
current url：https://sdtezk.d938y.com/guide/celine-sunglasses-campaign-2018-9452
adidas flashback damen unter 50 euro gucci padded jacket women& 39